Who are your customers? And why do they come to you?
These questions are the fundament of marketing strategy.
Too often a company's marketing is concentrated on the
details of creative design and media strategy at the expense
of these core questions.
Are Apple and Nintendo expanding rapidly because of beautiful
logos? Do Tesco and Wal*Mart dominate retail because of
clever advertising? No, because advertising and design
are important but only half of the marketing equation.
The companies that win are those that take the time to
understand their customers, to understand the nature of
their appeal and then use marketing to refine their strengths.
Tweed London helps you to answer your questions. |
